Dental Newsletter for Patients
Dental Newsletter for Patients
Sending dental newsletters to patients is a great way to maintain contact between appointments. It will help to maintain patient loyalty, and attract new customers by advertising your services. If you are not already sending regular dental newsletters to patients, then it is something you should consider as a highly effective marketing tool for your practice.
Dental Newsletter for Patients: What to Put In a Dental Newsletter!
Content within the newsletter should be fresh, original, and offer something of value to your readers. If you are unable to dedicate the time to this task or do not feel that you have the writing expertise, consider using a newsletter creation service to write the newsletters for you.
You will want to include informational articles on dentistry procedures, technology, or relevant health issues, such as gum care or oral hygiene, or helpful and informative hints and tips. You might want to include personal information about the team to build a rapport with your patients; a patient who feels relaxed about visiting you is far less likely to put off their next check-up.
Provide descriptions and information about what your patients can expect when they attend to make them feel at ease, advertise promotional offers and discounts or any free items or services that you can provide. Use a dental newsletter to send out surveys as a way of gaining valuable feedback from your customers and include patient testimonials or patient stories.
The Advantages of Dental Newsletters for Patients
Keeping in touch with your patients means that you are in their mind when the time comes to seek dental assistance. It could just give you the edge over your competitors! Your dental newsletter can be placed in your waiting room for patients to browse, submitted to local newspapers and magazines, put on your website, and sections of it can be used in a press release, or posted on Facebook and other social media.
Remember that for every ‘like’ or ‘share’ there is the possibility that your post will be seen by a whole new demographic of people as the post appears to people in their own separate list of ‘friends.’
Dental Newsletters for Patients: Dentist Newsletter Service
A major advantage of using a newsletter creation service is that images are provided for you. Research has proven that the eye is drawn more to written articles that include images and is more likely to draw you in and hold your intention if the right image is used. If we are faced with a blanket of text, we often switch off – it doesn’t make easy reading. Finding effective royalty-free images can be time-consuming and a hassle and it is far easier to leave it to the professionals.
When you receive your dental newsletter from our dental newsletter service, you can add your company’s logo and brand at the top of the newsletter and it is exclusively your own; print it out for your clinic, email it to patients, post it to your website, and put it on social media! You are getting effective marketing and giving something back to your valued patients.