Two Top Strategies for Marketing Your Dental Practice Using Newsletters
Did you leave dental school with the noble ambition to save people from oral diseases like tooth decay and gingivitis? And, maybe you expected to accomplish a more personal goal like having enough financial success to live the good life?
The reality of the dental industry in the 21st century is that you have to work a lot harder to bring patients through your doors for the first time and keep them coming back again and again.
How are you supposed to do this? The answer is simple. You have to market your dental practice just like it was any other service business. When you’re in the marketing mode, you need to think of your patients as clients of your business. And, you need to let them know exactly what you can offer them. A great way to do this is to have an exceptional dental practice newsletter and leverage it the right way to allow your business to succeed and grow!
Strategy 1: Distribute Your Newsletter through Local and Online Channels
Once you create a phenomenal newsletter with dental news, special offers and educational articles, you need to make sure it reaches as many people as possible. The most obvious way is by creating a direct mail list and sending physical copies of the newsletter to people who sign up for it either online or when they come into your office.
Often, people don’t go to the dentist until they have a crisis situation or something new happens in their lives like having children or getting a new job. When they do come in, you need to establish a relationship with them quickly to keep them coming back after the crisis is over or after they’ve settled into a new routine. You want to be a part of that new routine, so place newsletters in waiting areas and at the reception desk. Then, offer to give each customer a newsletter as they leave the office.
You can also deliver the electronic version of your newsletter through your dental practice website. Many savvy dentists have a button on their website that visitors to the site can click on to input their information and get a newsletter via email. Often, dentists offer free ebooks and other educational materials to clients who sign up for the email newsletter.
Strategy 2: New School Word of Mouth
For a long time, before the internet became such a significant part of modern life, marketers suggested that word of mouth advertising was the fastest way to grow your business. Times have changed, but word of mouth is still a major key to reaching new customers and cementing relationships with current customers. Now, nearly all your customers and potential customers are using social media to stay in touch and share their lives with those they care about most.
You can leverage social media with a newsletter in several ways. You can post a link to the online version of your newsletter. Start the post with a compelling question or comment and finish with the link and the instruction to click to learn more. Another way is to offer your newsletter as a reward for sharing or liking your dental practice webpage. Or, you can hold a contest to see who shares it the most and give out a nice prize.
Newsletters are a powerful way to tell people your story and invite them to come in for a visit. They are an excellent way to foster good patient-dentist relationships and encourage people to come back to your office for a check-up. After all, that was what you wanted from the moment you started your practice. Once the patients have arrived, you can do what you do best – promote excellent dental health and help patients with dental problems.
Get your dental newsletter started today to reach and keep more dental clients than ever before!